IT’SUGAR is a candy destination in the heart of the Gaslamp Quarter, offering a playful, high-energy experience in downtown San Diego. More than a candy store, IT’SUGAR is a self-described “retailtainer”—where rules are optional, dessert comes first, and fun is part of the visit.
Founded in 2006 by candy veteran Jeff Rubin, IT’SUGAR has grown into one of the largest specialty candy retailers in the world, with over 100 locations across the United States and Canada. Known for oversized sweets, bold displays, and absurd sugar innovations, IT’SUGAR celebrates lighthearted rebellion and unapologetic indulgence.
Step inside, break the rules, treat yourself, and enjoy one of the most fun-filled stops in the Gaslamp Quarter of downtown San Diego.
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Address
450 Fifth Ave, San Diego, CA 92101, USA